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Marketing Brochure
A unique and engaging book of client stories to highlight the specific impact of selected cases, setting a new standard for how to better connect with clients and influence how to collect success stories to improve future selling materials.
Case Study
The context
The client needed help with developing a new marketing asset to use with prospective senior clients to better articulate their offering and capabilities. Their hope was to set a new standard for how to better connect with clients and influence how to collect success stories to improve future selling materials.
The concept
The graphic style aims to visually represent this transformative and lasting partnership through the purposeful use of graphic elements and color. The curved paths represent end-to-end transformation, guiding the eye throughout the pages in a continuous flow. The color gradients, blending in BCG’s core greens with case-related photography, symbolize the idea of adaptability and lasting partnership, where both sides work together to achieve common goals.
The outcome
Rather than the traditional corporate deck, we were able to develop a unique and engaging book of client stories to highlight the specific impact of selected cases. The booklet was launched with 100 initial copies that were distributed at WWOM, and it will begin to be used with global POP and Transform partners.