Costerduo, a Spanish winery located in the well-known wine region of Priorat, needed a rebranding to better appeal to their international customer. People between 25-70 years old that value a high quality product.

In order to appreciate the quality and uniqueness of this wine from the shelf, its appellation of origin is essential. And the best way to get to know about its origin is to get immersed in the region’s rich history and ancient legends.

This is how, amongst their myths and rituals we found the Borracot—a creature associated with agriculture and the joy of life, exactly what wine is all about. This was our inspiration for the label design, featuring a stylized and detailed illustration of this creature, representing the two sides of the wine—playful and mysterious at the same time.